Many times, in order to affect the large you have to change the small.
With communication, a small change in the verb can change the whole voice of meaning.
When dealing with problems that require creative solutions, look at the entire problem. Once you have viewed the problem from a wide angle lens, zoom in and zoom in close.
Once you do that, think about the smallest change that can create the largest effect.
The good thing about small changes is that they are often undone easily when made in error. Though they may have the same impact as a larger one, the latter takes a much more extensive clean up effort.
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